Tuesday, July 12, 2011

Cano SEO is Bliss Family Robinson

With a lifetime .307 average and .838 OPS, very few pitchers, if any, "own" Robinson Cano, in modern baseball parlance.
But we'll tell you who owns "Robinson Cano"--Batter Chatter, for some strange reason.
Assuming you don't work the phrase "search engine optimization" into your daily conversations, and think "Boolean search" involves looking around for some tasty soup, we'll explain the concepts of what the new media guy here at work calls "SEO." Batter Chatter gets extraordinary web traffic from people searching for facts, figures and fotos of Robinson Cano--way more than one might reasonably expect for a dinky little narrow-cast site, especially since we of course don't pay a dime to move ourselves up in the Google pecking order.
It all stems from a little item we did last year on Cano and the term about getting into a player's "kitchen."
And as you surely heard, Robbie Cano won the Home Run Derby last night, walloping 12 homers in the final round to top Adrian Gonzalez. (A quick thought on the Home Run Derby--should anyone over the age of 13 truly care about this ludicrous spectacle? Cano's dad grooving meatballs and Chris Berman yelling his head off at each monster shot? Exactly what kind of skills are we measuring here?)
We're seeing around 10 times our normal web traffic today, thanks to people (many surely over the age of 12!) searching for info on Robinson Cano after his derby crown.
Here are the terms people searched to arrive at our site.

robbie cano 
robinson cano
robinson cano pictures
robinson cano pics 
robinson cano images 
pictures of robinson cano 
pics of robinson cano 
robinson cano image
robby cano

Cano is only 28, so hopefully Batter Chatter can hang on to his Google doppelganger for the next decade or so.

[image: NY Times]

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